About brand

Your bike brand from Czechia for over 30 years.

Born in the Czech Republic, Superior builds fast, reliable bikes shaped by European engineering and clean design. From road and gravel to MTB and e-bikes, every model is tested on real terrain and refined for confident handling, low weight, and long-term durability. For 30+ years, our team has believed in honest craft and a genuine love of cycling—so every ride feels better, every day.

Superior bikes are developed and designed in the Czech Republic.

We create everything in-house at BikeFun International. Frame concepts, geometry, prototypes, testing, paint, and graphics—all under one roof. We follow “less is more”: clean lines, functional details, low weight, and confident handling. From first sketch to first ride, it’s our signature.

Supporting racing teams is fundamental for us. There is no better test than a World Cup race.

Supporting athletes is part of Superior’s DNA. There’s no tougher test than the UCI World Cup, where bikes face extreme conditions. We work with elite riders across Europe—from development and prototypes to race-day testing—to fine-tune our products for maximum performance, reliability, and handling.

The best components and material on the market. No compromises.

The Superior brand uses only the best components and materials. No compromises. This helps us maintain the highest quality of our bikes. We cooperate and regularly organize workshops with partners who are leaders in their fields: Shimano, DT Swiss, Schwalbe, Fizik, Bosch.