About brand

Your bike brand from Beskydy for over 30 years.

Since the beginning of the 20th century the foothills of Beskydy mountains have been a cradle of Czech engineering and design. Now the best in the Czech Republic is being created in the former Tatra depot, this time on two wheels. For 30 years, the Superior brand has been bringing top-quality bikes that make active athletes happy and deliver a pleasurable ride. Superior is a group of people who believe that only honest work and a passion for cycling are the keys to success.

Superior bikes are developed and designed in the Czech Republic.

Bikes have been our passion and we create Superior bicycles based on that. We develop and design bikes in Kopřivnice at the foot of the Beskydy Mountains also in cooperation with UCI Elite team jb Brunex Superior Factory Racing who help us in the development, because their World Cup competitors are the best test riders for us. During development, we also communicate with selected dealers who can tell us the exact needs of our most popular forerunners, you. In design, we adhere to the rule that less is more. Purity of design is an integral part of Superior bikes.

Supporting racing teams is fundamental for us. There is no better test than a World Cup race.

Team support is an integral part of our DNA at Superior. There is no better test for our bikes than a World Cup race where the bikes experience the most extreme conditions. We cooperate with racing teams both in development and testing. The Superior brand supports the Swiss team Elite XCO jb Brunex Superior Factory Racing, whose members are three-time world champion Ramona Forchini, Simona Spěšná or Nadine Rieder. The greatest goal for our riders now is qualifying for the races under the Olympic rings in Paris. Be there too and follow our joint project Mission Paris. We also support other local teams throughout Europe, as we know that racing and overcoming your limits are close to heart to the Superior brand.

The best components and material on the market. No compromises.

The Superior brand uses only the best components and materials. No compromises. This helps us maintain the highest quality of our bikes. We cooperate and regularly organize workshops with partners who are leaders in their fields: Shimano, DT Swiss, Schwalbe, Fizik, Bosch.